More than just an online search company, Google is at its core a comprehensive internet advertising business. In 2007, annual revenue had increased 38-fold from 2002, from US$ 440 million to $ 16.6 billion. In the short-term, Google's growth rates continue to be high, with the company reporting 2007 year on year growth of 56%. Google is almost totally reliant on its advertising sales for revenue--the sector accounted for 99% of 2007 revenue.Google has also developed numerous products that take advantage of its search and data-recall capability for the company.These include: YouTube, Gmail, GoogleApps and others.
Amazon has used the internet to create a truly global business platform. Sales have surged in the last year at the world's largest ecommerce company, growing 39% from a combination of low prices, shipping promotions, and rollouts of new product categories.While most people naturally think of Amazon as the internet superstore that sells products in over forty categories, from books to electronics to groceries to jewelry to auto parts, the company has gradually expanded beyond that simple business platform; today Amazon is simultaneously an ecommerce and internet technology platform, a fulfillment and logistics platform, a search technology, an internet advertising platform, and even an internet startup incubator of sorts.
eBay's most prominent business is ebay.com, an Internet auction site that connects individual buyers and sellers worldwide. Its massive popularity--82 million active users in 2006--places it as one of the Internet's leading e-commerce sites, and the company sold $52 billion worth of collectibles, cars, electronics and various other items in 2006. eBay generated overall revenues around $6 billion from its three primary businesses: auctions, payments (PayPal) and communications (Skype).
Revenue Model For Google, Amazon.com and eBay
By SueHui
2 comments:
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