With more than 16 million mobile phone subscribers in Malaysia, it is inevitable that mobile phone will become a potential payment tool. Mobile payment systems enable the mobile phone to function like a credit card and it allows users to pay from wherever they may be.
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Mobile Payment Systems in Malaysia
For instance, the Visa trial program began in the month of October 2007. Visa in Malaysia has collaborated with Maybank, Nokia and Maxis to launch a trial with around 100 staff in order to test contactless mobile payment services. This helps in building up country's existing infrastructure and further utilizes Visa's mobile platform besides delivers a consumer experience excellent in graphics.
Citibank Malaysia has launched a mobile bill payment service as part of its initiative to cater to the increasingly time-sensitive and on-the-go lifestyles of customers, allowing them to pay their bills while at lunch, while shopping or at work. There is no time lost looking for parking, queuing or writing checks.
Morever, I myself, being a subscriber of one of the leading mobile payment service provider in Malaysia: Mobile Wallet, has experienced the convenience and mobility it brought. Now, paying bills is as easy as 1, 2, 3! It helps users avoiding the hassle of queuing to pay phone bills, electricial bills, water bills and other bills. Furthermore, Top-up my prepaids is the most frequent activity that i performed using Mobile Wallet. It's Simple, Practical & Convenient!
Customers' adoption strategies
To attract more users adopt mobile payment, service providers should separate various segments in their potential markets based on age, gender, geography, or any combination of demographics. Service providers should later check to see whether any of this market segments are large enough to support the organization's service. Once a target market is chosen, the organization can develop its marketing strategy to target this market.
To attract more users adopt mobile payment, service providers should separate various segments in their potential markets based on age, gender, geography, or any combination of demographics. Service providers should later check to see whether any of this market segments are large enough to support the organization's service. Once a target market is chosen, the organization can develop its marketing strategy to target this market.
For example, given a scenario where youngsters are chosen as a profitable market, service providers should approach more merchants that are popular among the y-generation such as shops for stationeries, accessories, apparel and cosmetic products.
By SueHui
4 comments:
hey
that s informative! good work. didnt know malaysia is advancing well. :P
ahahha
xoxo
yea, malaysia is developing quite well indeed. Thanks lot for viewing (=
Some good stuff there, defintely.
Well done!!! A story always has two sides. As a little advice, a reader would like to read the other side of this story, the cons of using this particular service. :)
Good job!!!
yea, u're right, the cons so far i can think of actually we may not be able to pay transaction with huge amount of $$ by mobile payment. And, in fact, merchants that allow mobile payment are quite limited as well.
Thanks alot for your feedbaCK! (=
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